Business plan for the consumption of dehydrated lupine (Lupinus mutabilis) and its nutritional contribution, in the city of Guaranda, province of Bolivar (Ecuador)

Abstract

This research is carried out to answer the question: Is the production and marketing of dehydrated lupine (Lupinus mutabilis) feasible in the city of Guaranda? This approach is answered by developing a hypothetical-deductive research methodology, with a quantitative approach; which is carried out through a documentary bibliographic analysis and a "non-experimental" field work, which includes the application of a survey and the nutritional analysis of dehydrated lupine in a laboratory. The object of study is the population of Guaranda, from which a sample of 384 people was drawn, considering a confidence level of 95% and a margin of error of 5%. The results of this work allow the research to be carried out at a descriptive and exploratory level, which allows demonstrating the commercial acceptance of the lupine in the population under study, the nutritional contribution of the lupine, and finally, the elaboration of a business plan that promotes the production and product marketing.  By meeting these objectives, it is concluded that there is a predisposition to the consumption of dehydrated lupine among the population of the city of Guaranda, mainly in young people aged 12 to 17 who live in urban areas.  Also, it can be affirmed that the dehydrated lupine is a product whose nutritional contribution is 100% natural, and is made up of nutrients totally free of gluten and preservatives, capable of generating 2000 calories in 15 gr of the product.