Digital communication technologies and their role in shaping the visual identity of sports organisations in Algeria – « A descriptive and analytical study on a sample of fans of the youth sports team Blouzidadfrom 1 February to 30 May 2024

Authors

  • Dr. Souli Miloud , Dr. Nouasria Hamida

DOI:

https://doi.org/10.47750/

Keywords:

Digital communication, digital communication techniques, visual identity, sports club.

Abstract

This study examines the role of digital communication technologies in shaping the visual identity of the youth sports organisation Belouizdad in Algeria.A descriptive and analytical study was conducted, utilising a survey method and incorporating an interview technique and electronic questionnaire as data collection tools. 

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