Facebook Ads and Algerian Consumer Buying Behavior: Analyzing the Key Determinants of Ad Value

Abstract

This study explores the influence of Facebook advertisements on consumer buying behavior in Algeria, with a focus on identifying the key determinants that shape ad value perceptions. In the context of growing social media use and the digitalization of marketing, Facebook has emerged as a dominant advertising platform globally and in North Africa. The research draws upon established consumer behavior theories, including the Theory of Reasoned Action (TRA), Technology Acceptance Model (TAM), and Elaboration Likelihood Model (ELM), to understand the psychological and social factors influencing Algerian consumers' engagement with 
Facebook ads.