Analyse sémiolinguistique des affiches publicitaires digitales. Cas des centres commerciaux en Algérie
DOI:
https://doi.org/10.47750/Keywords:
digital advertising, semiolinguistics, discoursesemiotics, code-switching, bilingual audiences, digital media, Algeria.Abstract
This article presents a semiolinguisticstudy of five digital advertising posters displayed in Algerian shopping malls. Drawing on Roland Barthes’ semiotics and Patrick Charaudeau’ssemiolinguisticapproach, it examines how visualelements (slogans, typography, imagery) and linguistic components
